I’m so excited to post the second edition of scripting Saturday! For those of you way out west, it is still Saturday(!), so we’re good. Started this on Tues, yet it has been a very full week with the workup to four books launching on Monday! So we are splitting this six-week series into alternate weeks on specific writing helps and marketing | branding your work. I was feeling feisty in this first week of our new President’s
When detail matters, such as avoiding the tragedy of the Kansas City Hyatt skywalk collapse, the feel-good shallowness that I see in a lot of girls makes me work twice as hard to represent us women well. Tough love is part of helping us grow, right? In our
“To force others to live as we do is one of the greatest mistakes mankind repeats,” often attributed to Marcus Tullius Cicero, who lived 106-43C BC. The lesson is not just the timeless truth of the quote. The bigger lessons for understanding our upcoming brand rollouts are:
- looking at the origin story,
- looking under the hood, and
- looking at the context.
“Perhaps most importantly, who is delivering the message and what are their goals? The phrase on the screens is actually paraphrased from #4 of the Seven Mistakes of Life, in Secrets of personal culture and business power, a book by Bernard Meador, published in New York City in 1914, some 2000 years later!”
Gasps from a healthy fraction of delegates.
“Memorable quotes have a name, for you Scrabble® lovers like me out there. An aphorism is a commonplace saying expressing a deep truth. Our commitment to families arises from Ars longa, vita brevis, one of the collected sayings of Hippocrates, father of medicine, circa 460 – circa 370 BC. The reason we teach not taking things at face value when they are literally thousands of years old is simple.
“So often we find what we have been told is either sourced carelessly, like the Cicero | Meador aphorism or the original is different from what has been handed down.
When we dig into the structure of the twitter layout, the bird is part of a sprite group:
(multiple image sprites on same .png)
- RGB Hex: 55ACEE
- RGB (0÷255) 85, 172, 238
Let’s get into specifics: Brittany Patrice wrote a piece on the Twitter bluebird blue, where she presents the color as:
- RGB Hexdecimal 4099FF
- RGB 0÷255 64, 153, 255
This week’s marketing push is: go to the source, rather than guess, because better matters, as so well said by the Brothers Heath in their best-seller, Decisive.
Accomplish your branding goals as a part of your writing!
So here is a quick lesson on pre-formatting tweets. I leave it to others to promote linked-in, because our tested showed their recommended syntax failed as often as not! Google already stores favicons (16×16 pixel miniature icons) for twitter & zillions of other social media properties, but theirs is the outline, not the bird itself. So I prefer a social icons font to embed directly into my articles, because it gives them sizing, kerning, etc.
This is just one example: http://www.dafont.com/social-logos.font. The social logos run from A-N, twitter bluebird is M 0077, so a capital M.
Tip: Make Sure to have a Space after the logo, or it may not show up! We found that out the hard way in pre-screening our latest business fable, Scaling Time.
https://twitter.com/intent/tweet?text=[your content here] with this handy table of must-use character translations if you want your tweet to post as you intend!
- %23 » hashtag (#)
- %26 » ampersand (&)
- %3A » colon (:)
- %7C » ‘pipe’ (|)
Two references for you to look up more:
Step-by-step examples to get you started:
Original Text: “By setting the fenceline” she says, “with the unique single-side, single-edge properties of the Möbius strip, we have ingeniously set behavioral boundaries allowing travel in only one direction.”
Craft your text to fit 140 char: Möbius #training|formación = #ingenious #boundaries: allows1 #way #travel.
Add branding: #ScalingTime .@stipress .@bizfables #BlueTwo #logistics = #people
Convert|Encode URL-safe characters: #training|formación becomes %23training%7Cformación and every other instance gets replaced as well. Note that our hashtags address our global audience. Matt does this as well as anyone I know. (Attention to detail) 🙂
The easiest way to get all the spaces replaced with %20 is just to copy & paste your pre-code right into the brower address bar:
Next-to-last-step: https://twitter.com/intent/tweet?text=Möbius %23training%7Cformación = %23ingenious %23boundaries%3A allows1 %23way %23travel. %23ScalingTime .@stipress .@bizfables %23BlueTwo %23logistics = %23people
Final pre-coded string: https://twitter.com/intent/tweet?text=Möbius%20%23training%7Cformación%20=%20%23ingenious%20%23boundaries%3A%20allows1%20%23way%20%23travel.%20%23ScalingTime%20.@stipress%20.@bizfables%20%23BlueTwo%20%23logistics%20=%20%23people
Until next time, happy tweeting & great writing…